RED BULL CHANGE DIRECTION: Make it more fun when cycling
We see that most people on a bike will not raise there hand to change direction. With this campaign we want you to do that again, and that it will become a habbit. With a fun competition we want to reach that goal and tackle the problem at its roots.
The competition how does the competition works? Red Bull Change Direction works with points you get 10 points by raising your hand by leaving a roundabout, this is mentioned by the application with infrared motion sensor. After leaving a roundabout perfect 2 times you get a multiplier for your score.